BALOR

Your partner for the growth of your company.

Let’s talk about your company A first conversation, no strings

Business value creation Keep scrolling

01What BALOR is

We are not an advisory firm. We are not a consultancy. We are not an investment fund.

We are a value creation firm.

We join your company as a strategic partner: we think with you, take part in the decisions, coordinate execution and measure impact. And we stay until the results show up.

βALOR VALOR

balor.es valores

β is what the company already has and V is what it can become. The work sits between the two. And the domain closes the loop: balor.es reads as valores — the Spanish for both principles and assets.

02Who is behind it

A multinational profile, applied to your company.

Alberto Gómez Gómez · founding partner

until 2026
Director at Creador Private EquityStrategy and operations team creating value inside the fund's portfolio companies.
8+ years
International strategy consultingPrincipal at Oliver Wyman; consultant at Booz & Company and Strategy&. More than 10 countries and teams of 25 nationalities.
today
Professor of Strategy at IEBusiness Administration and Data & Business Analytics degrees.
education
MSc from Masdar Institute and MITFull scholarship and a 4.0/4.0 GPA. Industrial Engineer from UPM.

The profile you cannot have on the payroll today, inside your company.

See the full profile →

03The proof

It is already working in two SMEs, with us on the inside.

BALOR does not start from zero. These practices have been running for years in two companies where the founding partner is a shareholder and leads the transformation, not an outside adviser. Anonymised, like every other case.

SME · Under 10 employees · B2B · Digitalisation · Digital acquisitionTax and labour advisory practice

Professional practice · partners from the inside

Four times the team's capacity without hiring.

Before

A professional practice with a stable client base, manual processes and growth capped by the hours its team could put in: every new client cost hours that were no longer there.

After

The same team handles four times the work, with a proprietary ERP and nationwide digital acquisition.

4 : 1efficiency

Nationalreach

ERPproprietary

Partnernot a vendor

SME · 20-50 employees · B2C · Professionalisation · Bricks-and-mortarHealth and fitness centre

Bricks-and-mortar · partners from the inside

From self-employment to a company: growing and no longer depending on the founder.

Before

A centre with solid occupancy and a growth ceiling: revenue was capped by the walls of the building and the diaries of its practitioners. And everything went through the founder: without him, the business stopped.

After

Revenue has multiplied four to five times and the centre runs without the founder in the room.

×4-5revenue

3proprietary apps

B2Cdigital community

Without himthe business runs

Read both case studies in full →

04Where the method comes from

The same work, before, at multinational scale.

Product portfolio, pricing, supply chain, controlling, expansion, digitalisation: disciplines large companies have spent decades refining and which rarely reach an SME, because the format they are sold in fits neither its cost base nor its scale. Our job is to translate them.

International group · Market entry · Scale-up · 250-500 employees

From zero to 24 sites and over 10 million in two years.

An international group decided to enter Spain with nothing in place: no company, no team, no supply chain, no facilities.

24sites

+€10Mrevenue

300employees

Large company · +1,000 employees · Transformation · Turnaround

Redesigning the product portfolio and pricing policy of an entire group.

One of the largest national groups in its sector was in the middle of a turnaround and needed to recover commercial competitiveness without damaging operations.

−25 %portfolio

Nationwiderollout

60people led

Projects anonymised for confidentiality. The figures are real.

Let’s talk about your companyOr keep scrolling: what we do, how, and what it costs.

05Why they fall short

Every company has more potential than it is reaching.

And the difference is almost never the product, the market or luck: it is that each part of the business moves on its own.

FinanceReport what already happened instead of helping decide what comes next.
OperationsGrow on effort rather than method.
TechnologyBought in pieces and never fully used.
CommunicationFails to convey what the company is really worth.
InvestmentArrives too early, too late, or never.

None of these sinks a company. Together they leave it far below what it could be.

06What we do

Five capabilities, aligned behind one objective.

The vision stays yours: nobody knows the business, the clients and the craft better. We bring the method and execute with you.

Direction

Strategic decisions, priorities and an organisation ready to grow.

Financial excellence

Controlling, reporting, tax and efficient financing structures.

Transformation

Processes, automation and artificial intelligence to cut costs and gain productivity.

Communication

Giving weight to what makes your company unique and the market does not know.

Capital

Own capital or third-party financing, when it is needed.

A partner does not replace the entrepreneur. A partner makes them stronger.

See the five capabilities in detail →

07How we work

Five steps, and we stay through all of them.

01 · We understand the businessNumbers, processes, team and market. No textbook diagnostics.
02 · We prioritise with youFew initiatives, the ones that move the needle, each with an owner and a deadline.
03 · We executeWe don't hand over a report for someone else to apply: we sit down and do it.
04 · We measureEvery initiative has an expected impact, checked against the real one.
05 · We stayRelationships measured in years, not three-month engagements.

See the full method →

08How we charge

If your company does not improve, we do not earn.

A deliberately low monthly retainer plus a performance fee tied to results. We do not bill hours: it is the simplest way we know to make your interests and ours the same. Measured against what? Two indicators, not twenty:

RevenueGrow more

EBITDAGrow better

How we charge, in detail →

09Frequent questions

What people usually ask before we start.

How are you different from a consultancy?

We do not hand over a report for someone else to apply: we sit down and execute it inside your company, and we stay. And part of what we charge depends on your company actually improving.

Do you have to take equity in my company?

No. Capital is the last tool we reach for and it is not a requirement for working together. Most of what makes a company grow is not bought: it is organised.

What does it cost?

A deliberately low monthly retainer covering the management time, plus a performance fee tied to revenue and EBITDA growth against the starting point. We do not bill hours.

How long does the relationship last?

Years, not three months. Every initiative is measured against its expected impact and we stay until the results show up. The first conversation commits you to nothing.

What size of company do you work with?

Any size and any sector. What defines our clients is not their revenue but their moment: professionalisation, growth or succession.

Where do you work?

No geographic limit: the founding partner has led projects in more than ten countries. What the model does require is real presence inside your company, not a report from a distance.

10Let's talk

Let’s talk about your company.

A first conversation with no strings: where it stands today, how far you want to take it and what it would take to get there. Which of these three moments is it in?

ProfessionalisationThe company has grown faster than its structure.

GrowthThere is a clear opportunity that needs to be organised and financed.

SuccessionPreparing a handover or a sale, and making the company worth more first.

alberto@balor.es

You write and the founding partner answers, not a form. If by the end of the conversation we believe we cannot add enough, we say so.